C R E A T I V E D I R E C T I O N + P A C K A G I N G D E S I G N
S T E L L A ’ S G L A M
HipDot and Stella Rosa partnered up on this make-up collaboration to bring an extra bit of fun to the “get ready with me” part of a night out. From everyday shades, to eclectic shimmers, it all comes together to showcase that Stella Rosa can also bring the flavor to the makeup world. As lead designer on the project, there was complete creative freedom to create the visual identity behind the theme of each of the three palettes of the collection.
A P P R O A C H
All three palettes are intended to refer back to a set of Stella Rosa flavored wines. With this in mind, I grasped a color palette for each keeping in mind the flavors we were working with. From there, it was all about incorporating the Stella Rosa language – associating the names of the shades back to the brands sassy tone and/or classic flavored wine names.
C O N C E P T S K E T C H E S
T A S T E T H E M A G I C
Inspired by originality and confidence, the Stella Rosa Taste the Magic eyeshadow palette uses dramatic pink and magenta tones that will draw everyone's attention. I knew sticking to the brand colors along with the verbiage that embodies the Stella Rosa spirit would be perfect to execute this sku. Inspired by the Stella Rosa flavors: Rosso, Black, and Red.
R O S É A L L D A Y
The soft pinks, berry tones, and that Stella Rosa sparkle is all romantically wrapped up in the Rosé All Day palette. Using a subtle rose pattern along with the hand lettered element really shows a cohesive display of combining the romance and sass. Inspired by the Stella Rosa flavors: Berry, Rosé, and Pink.
T R O P I C A L S H I M M E R
Packed here in the Tropical Shimmer eyeshadow palette are vibrant and radiant sparkles that just scream for a beach vacation. Glistening in the sun, the holographic casing will be nothing short of show stopping. Inspired by the Stella Rosa flavors: Pineapple, Mango, and Green Apple.
R E S U L T
Fans were ecstatic with the release of not one, not two, but three palettes! From YouTube reviews, to instagram posts, the overarching feedback was their love of the overall packaging along with the bold and pigmented formula of the HipDot shades. This collection now sits as a staple under Stella Rosa merchandise.
I N T H E W I L D . . .
